You do need to clean it out from time to time to remove any dead bacteria.
The sulphur smell suggests that you are running it too anoxic, (low oxygen) and you need to either increase the water flow slightly or more probably to reduce the amount of alcohol that you feed it every day.
As the level of nitrate in the tank falls there is no need to have so many bacteria to cope with it and so if you supply less food them some will die off. You must play with the level until you get something which works with your fish load.
If after cleaning you have started from scratch on the flow rate you will find that it will mature very quickly (unless you used tap water to clean it) and so you can increase the flow again quite quickly, much faster than when first starting.
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